304 Crafting Beautiful Blended Learning Solutions Using Campaigns
3:00 PM - 4:00 PM Wednesday, October 23
Management and Strategy
Whether you're a learning professional or a marketer, you're competing for the same thing: attention. Without it, you can't get people to think and act and perform in new ways. There's one big difference, though. Marketers have been much more successful. Savvy marketers understand that tapping into the psychology of emotions sparks engagement in today's hyper-distracted world. That's a mindset learning professionals need now more than ever before.
In this session, you’ll learn about ways of creating multi-touch point blended learning solutions leveraging a variety of proven marketing techniques. We will give you tools to create "human" and personable content that you can deliver at the right time, to the right audience, with the help of learner personas. Building on the concept of content strategy, you will learn about learning campaigns and how these can help you deliver outstanding blended learning experiences.
In this session, you will learn:
- How marketers appeal to emotions to change behavior
- About the importance of a content strategy for blended learning solutions
- How to create "human" and personable content that resonates with all your learners
- How to create multi-touch point blended learning solutions using campaigns
Designers, developers, managers, senior leaders (directors, VP, CLO, executive, etc.)
Canva, Adobe Spark, Mailchimp
With over two decades of real-life, in-the-trenches experience designing and delivering learning experiences, Mike Taylor understands that effective learning isn't about the latest fad or trendy new tools. Known for his practical, street-savvy style, Mike is a regular and highly-rated speaker at industry events, and consults on learning design and technology at Nationwide in Columbus, Ohio. Mike holds an MBA degree from Ohio University and a master's degree in educational technology from San Diego State University.
VP, Learning Solutions & Innovation
Bianca Baumann,VP, Learning Solutions & Innovation at Ardent Learning, focuses on digital education success, combining L&D and digital marketing to create outstanding learning experiences and strategies that help organizations meet their growth and revenue targets. She has spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award- winning programs along the way. She published the eBook The Little Black Book of Marketing and L&D, a practical guide that helps integrate proven marketing techniques into L&D.