202 Using Brain Science to Increase Learning Retention and ROI
1:15 PM - 2:15 PM Wednesday, October 24
The two goals of any training program are to teach employees new information and then to enable them to transfer their new knowledge into their workplace. But learning transfer is a complex process, and most trainers do not understand the simple steps that they can take to ensure that knowledge transfers from the computer where it is learned to the workplace where it is needed.
To improve retention and transfer, you need to systematically reinforce training. In this session, you’ll learn of four brain-based techniques that Google is using to overcome the forgetting curve and create sustainable behavior change. These techniques include booster quizzing, social elaboration, strategic coaching, and depth of processing. You’ll see how you can easily incorporate these techniques into training programs and dramatically improve learning and retention.
In this session, you will learn:
- How to deploy a systematic program after training that dramatically increases retention and transfer
- How eLearning training can be customized to increase learning transfer
- How pre-tests, such as measuring an employee’s “readiness for change,” can lead to a much higher rate of learning transfer
- About three myths that interfere with successful transfer of learning
- Strategies to encourage executive buy-in on programs that promote learning transfer
Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
Technology discussed in this session:
Post-training reinforcement and social media.
ASPIRE Consulting Group
Art Kohn, a professor of business at Portland State University, researches how to present information to maximize learning and memory. Art holds a PhD degree in cognitive science from Duke University. He was awarded the National Professor of the Year award from the American Psychological Association, and has won Fulbright Fellowships in cognitive psychology and distance education. He consults with the Centers for Disease Control on using social messaging for addressing HIV in the developing world. He and his company have produced more than 100 films, and he develops interactive media products for higher education and for corporate training. He is the author of Communicating with Psychology.