701 Getting Started with Learning Measurement
8:30 AM - 9:30 AM Friday, October 27
Data and Measurement
Martinique AB
While marketing departments have become increasingly adept at measuring their contribution to financial performance, L&D departments have traditionally been slower at using measurement techniques to prove their worth. There are increasingly sophisticated ways to measure the business impact of learning, yet many L&D professionals are struggling to get started with measurement. What’s the value of measuring learning impact, and how do you rise to the challenge?
This session will break down the latest measurement trends in L&D, from traditional measurement techniques to big-data solutions and data analytics made possible through the wider adoption of xAPI. You’ll learn practical tips for how to implement a successful impact measurement initiative, whatever your approach. The session will conclude with a segment on how to build a compelling business case for change to gain management buy-in.
In this session, you will learn:
- About current trends in learning impact measurement
- About the role of data analytics in L&D
- About the difference between traditional measurement approaches and big data
- Practical tips for getting a successful result from your measurement and data analytics projects
- How to build a great business case for future L&D investment in measurement
Audience:
Novice to intermediate designers, developers, project managers,
managers, directors, and senior leaders (VP, CLO, executive, etc.).
Technology
discussed in this session:
xAPI, learning record stores (LRSs), and big
data.

Rose Benedicks
Strategic Consulting Lead
LEO Learning
Rose Benedicks, strategic consulting lead at LEO Learning, has nearly 20 years of experience crafting business solutions, learning systems, and L&D strategies. Rose is a specialist at consulting with organizations to use L&D as part of their business strategy. She is also a specialist in developing transformational learning solutions. With a master's degree in instructional systems technology from Indiana University, Rose is a thought leader for LEO Learning and has worked with global organizations including McDonald's, Caterpillar, The Trevor Project, Anheuser-Busch, Cigna, Third Generation Environmentalism, Microsoft, Pfizer, Bank of America, Rolls-Royce, and many others.