MNX103 Using Corporate Storytelling to Boost Employee Engagement
12:15 PM - 1:00 PM Wednesday, October 25
Expo Hall: Management Exchange Stage
Less than a third of employees report they are actively engaged—emotionally and enthusiastically committed—at work. Employee engagement drives retention, productivity, innovation, and bottom-line results.
This session will use mini case studies to explore the foundations of corporate storytelling and the role of training in building genuine connections with employees.
In this session, you will learn:
- How to use the principles of corporate storytelling to engage learners
- From real-world examples of good corporate storytelling
- Why training needs to engage learners
- Examples of useful and engaging training that people remember
Novice to advanced managers, directors, and senior leaders (VP, CLO, executive, etc.).
Creative Director and Co-founder
David Linder is the co-founder and creative director of Sublime Media. He leads the company's creative and product development and specializes in learning approach design. With more than 25 years of experience in the training industry as a developer and instructional designer, his favorite parts of his job are seeing how things work from the inside, learning something so well he can teach it, and making beautiful things.