613 Content Strategy Is Not Just for Marketers
3:00 PM - 4:00 PM Thursday, October 26
Management and Strategy
St Croix A
L&D professionals often think about one single training program only, instead of looking at the entire journey their learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance, but also helps with the transfer of knowledge after a training session ends.
In this session, you will learn how marketing professionals create and plan their content, and reasons why L&D professionals should adapt this model. You will learn how to apply these concepts to L&D in order to drive an individual’s performance, help plan for quarters to come, and measure ROI. You’ll learn how to create a content strategy plan and how to implement it in three easy steps. You will see Trello in action as one solution to collaboratively work with your team to create a content strategy plan. Finally, you will walk away with a content strategy plan for your organization.
In this session, you will learn:
- How to create a content strategy plan
- How to drive an individual’s performance by leveraging a content strategy plan
- How to define measures of success that work
- How to use Trello to work collaboratively with your team
Novice to intermediate designers, developers, project managers, and managers.
discussed in this session:
VP, Learning Solutions
Bianca Baumann,VP, Learning Solutions at Ardent Learning, focuses on digital education success, combining L&D and digital marketing to create outstanding learning experiences and strategies that help organizations meet their growth and revenue targets. She has spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award- winning programs along the way. She published the eBook The Little Black Book of Marketing and L&D, a practical guide that helps integrate proven marketing techniques into L&D.