STR204 The eLearning Entrepreneur

1:15 PM - 2:00 PM Thursday, November 17

Expo Hall—Strategic Solutions Stage

eLearning is a diverse and far-reaching field. While eLearning developers work in a variety of environments, few have examined self-employment, and by extension entrepreneurship, as a viable career option. Fear of failure, lack of information on how to start a business, and, perhaps most striking, lack of understanding of the huge opportunity for eLearning developers has led to few eLearning developers taking advantage of opportunities that exist.

In this case study session you will learn a model for eLearning entrepreneurship that has made many practitioners successful. You will build a specific plan, including relevant websites, checklists, and other resources that you can use to become an eLearning entrepreneur. The presenter’s company offers a case study within which you can explore the techniques used to build an eLearning entrepreneurship.

In this session, you will learn:

  • The market for eLearning content
  • How to sell the same course 20,000 times
  • How to create an audience for your content
  • The technical requirements for creating eLearning independently
  • Why you should give your eLearning away
  • How to market your company and yourself
  • Topics you can build courses around
  • How to transition from a full-time job to a full-time entrepreneur

Novice to advanced designers and developers.

Technology discussed in this session:,, Adobe Premiere, and Adobe After Effects.

Mark Lassoff


Framework Television

Mark Lassoff is the founder and president of Framework Television, a post-cable television network that focuses on digital skills such as web and mobile development. Mark and his company have taught over one million people web and mobile development online, in the corporate classroom and in secondary schools across the country. He was named to the “40 Under 40” in both Austin, Texas and Hartford, CT. In 2017, Mark was awarded the prestigious eLearning Guild's Guild Master Award.

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