711 Designing Learner Personas: The New Needs Analysis
8:30 AM - 9:30 AM Friday, November 18
Instructional Design
122
With the advent of so many new technologies, ensuring the learner has the best access to the right-size, right-format content, delivered at the right time, is challenging. Coupled with rapid development cycles, this means designers have less time to do thorough or extremely detailed needs analysis.
Take time and do your homework! What is motivating your learners? How do their goals and experiences alter your learning strategy? Why do you care about their feelings or emotions? In this session, you will explore strategies used in learning and marketing to identify techniques to tackle learner needs as you design learner personas. You will learn about a tool that can capture these personas, and finally, you will find out how to use user stories to showcase these learner profiles.
In this session, you will learn:
- New approaches to tackle learner needs
- How to capture personas within a new tool or framework
- How to craft user stories to showcase learner interaction with learning components and technologies
- How to assess ways in which learning can utilize techniques from the field of marketing
Audience:
Novice to advanced designers, developers, and
managers.
Sara Thompson
Digital Transformation Consultant
CLO
Sara Thompson is a digital transformation consultant and learning technology leader with over 15 years of experience driving innovation in retail operations. Her career is defined by a relentless pursuit of efficiency and automation, leveraging her expertise in learning design, digital solutions, and data analytics. Throughout her professional journey, Sara has consistently demonstrated her ability to bridge the gap between traditional retail practices and cutting-edge digital technologies. She has successfully implemented transformative solutions that enhance operational excellence while aligning with customer-centric values. Sara's passion for process efficiency and automation is the driving force behind her work. As a sought-after consultant and thought leader, she continues to shape the future of retail by pioneering innovative solutions and equipping teams with the skills and knowledge they need to thrive in the digital age.
Lacey Jennings
Service Delivery Leader
Xerox Learning Services
Lacey Jennings is a service delivery leader at Xerox Learning Services, where she partners with business leaders to create and implement enterprise learning services that enhance performance and drive business impact for clients in the high-tech sector. She is also an experienced business advisor, client manager, and learning practitioner. Before joining Xerox, Lacey was a manager of custom instructional design for PDI Ninth House, now KornFerry, and led its multimillion-dollar product development effort for The 7 Habits of Highly Effective People: Interactive Edition. More recently, her teams received nine industry awards in 2014. Lacey holds an MEd from George Mason University.
