807 Developing eLearning like a Marketing Professional

10:00 AM - 11:00 AM Friday, November 18

Instructional Design


eLearning has fallen behind other sectors in developing engaging, immersive experiences. While the world of advertising is continually exploring new ways to affect people’s habits and decisions, eLearning developers often focus purely on knowledge acquisition. This session will explore how the psychology of marketing can affect the efficacy of eLearning.

In this session, you will learn marketing techniques that you can apply to eLearning development for a more comprehensive approach to learning. You will explore psychological perspectives on learning and developing healthy habits. Learn about key strategies for supporting the needs of the whole student, including the social and emotional components that create impactful learning. You will be able to identify how learning resources can be leveraged to their full potential: not just to relay knowledge, but to inspire behavioral change.

In this session, you will learn:

  • About straightforward changes you can make to dramatically increase the impact of your learning resources
  • From examples of different eLearning approaches to understand the differences that make a difference
  • About the psychology behind behavioral change, and how to apply it to eLearning design
  • How to ensure your eLearning resources are developed with the whole student in mind

Novice, intermediate, and advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Adobe Captivate and Articulate Storyline.

Click here for the session trailer

Juliana Trichilo Cina

Solutions Director


Juliana Trichilo Cina is a solutions director with Learnography. Holding BA and MA degrees, she is a marketing, communications, and business development professional with experience in the private, public, and nonprofit sectors. Juliana is a University of Toronto alumna who has focused her career on effective communication. From marketing to conflict resolution, she has spent more than 10 years exploring how to effectively communicate and avoid the negative consequences of broken dialogue. Her professional experience includes education standards policy work, marketing and business development, coaching, and communications-specific adult education.

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