714 Not Everything That Can Be Counted Counts: Learning Analytics That Matter

8:30 AM - 9:30 AM Friday, November 18

Data and Measurement


Technology like xAPI has provided the learning industry with the opportunity to track anything, anywhere, and L&D and HR leaders are hailing the arrival of people analytics. These advances provide substantially more data about the people in an organization, but what do you do with the data? Are you gathering the right information? Where do you even start?

If you’re suffering from data overload and hungry for meaning, then start with metrics: what you want to measure, why, and how. In this session, you’ll take a tour of some of the most interesting examples of people and learning analytics in action. Then you’ll discover the components of effective metrics and find out what technologies are available to measure them. Finally, you’ll work to co-create a set of meaningful metrics that you and your organization can use to increase your ability to gain effective insights from the data you’re collecting.

In this session, you will learn:

  • What learning analytics look like in practice
  • How to identify the elements of an effective metric
  • What technologies will effectively measure each type of metric
  • How to create a learning metric that is meaningful to you and your organization

Intermediate designers, developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
Workforce analytics applications (SuccessFactors Workforce Analytics, IBM Kenexa Talent Insights), Google web analytics, xAPI, Qstream, and performance management/customer relationship management applications (Workday, Salesforce.com).

Jessica Knox

Chief Operating Officer

Metrix Group

Jessica Knox is the chief operating officer of Metrix Group, where she has had a career leading strategic, large-scale learning design and development projects. An emerging leader in the learning industry in Canada, she is passionate about solving problems in the learning space and especially dedicated to shaping how learning technology can deliver improved business results. Jessica’s clients include top pharmaceutical and biotechnology companies, major Canadian financial institutions, and government agencies.

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