404 How to Increase MOOC Completions with Open Badges

10:45 AM - 11:45 AM Thursday, November 17

Data and Measurement


Much has been made about the astounding dropout rates for massive open online courses (MOOCs): typically 85 percent or more. While it may be misleading to apply the traditional metrics of higher education to MOOCs, there are ways to dramatically improve the numbers.

In this session, you will learn the challenges IBM faced with its online MOOCs and how its IBM Open Badge program solved the problem. Through this case study, learn how IBM wanted to increase new subscribers and increase course completions for its “big data” MOOCs. See how, after introducing Open Badges, every metric—from new attendees to course completions to the average number of courses taken—increased well beyond expectations. You will see exactly how IBM achieved impressive results, and you’ll leave with an action list to show you how to marry MOOCs to digital credentials and improve your numbers.

In this session, you will learn:

  • How Open Badges can be used to attract new audiences
  • How Open Badges increase course completions
  • How to incorporate gamification elements
  • How to improve uptake with simple email language
  • How and what to measure
  • How to sell the value to your stakeholders

Novice, intermediate, and advanced developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
MOOCs and digital Open Badge platforms.

Click here for the session trailer

David Leaser

Senior Program Manager, Innovation and Growth Initiatives


David Leaser is senior program manager of innovation and growth initiatives for the Global Skills Initiative program at IBM. David developed IBM’s first cloud-based learning solution and is the program developer for the IBM Open Badge Program, a leading-edge program to attract, engage, and progress talent. David is the author of a number of thought-leadership white papers on talent development, including Migrating Minds and The Social Imperative in Workforce Development. He has trained more than 4,000 clients and developed more than 30 training manuals and video tutorials.

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