307 Dairy Queen’s Strategy for Creating a Rapid Design and Development Framework

3:00 PM - 4:00 PM Wednesday, November 16

Management and Strategy


Dairy Queen, like many organizations, experiences challenges in knowledge retention following formal training. Dairy Queen needed a strategy that would equip learners with tools and resources to help boost learning retention of role-specific knowledge and skills throughout all learning stages. What Dairy Queen required was a rapid development process to create role-based learning tools to remedy these challenges and address real-time training needs of thousands of Dairy Queen franchisee employees.

In this case-study session, you will learn how Dairy Queen defined and implemented a strategy for scoping projects using rapid design and development techniques to create on-demand, role-based microlearning, simulations, and other video-based learning tools. Learn how this framework enabled business owners to articulate specific training needs within a limited scope and timeline. Additionally, you will learn about a mechanism for business owners to select from an assortment of pre-defined themes and design elements for the project. Within this framework, designers and developers are able to efficiently gather necessary project requirements, design elements, functional components, and content required to rapidly produce the final deliverable.

In this session, you will learn:

  • How to create a framework that will meet strategic and budgetary objectives while building and expanding your training library
  • How to adapt and fine-tune your instructional design process to support rapid development projects
  • How to implement rapid development techniques to efficiently produce targeted learning deliverables
  • How to increase learner confidence by delivering on-demand, role-based training throughout all learning stages

Novice designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Articulate Storyline 2, PowerPoint, and Camtasia.

Kimberly Brastad

Director, Global Curriculum/Training

American Dairy Queen

Kimberly Brastad, the director of global curriculum/training for American Dairy Queen, is a seasoned professional with 20 years’ experience in training and education. She currently leads a team of developers and instructional designers at Dairy Queen’s global franchisee support center. Her team is responsible for the curriculum design, development, translation, and delivery of training for Dairy Queen’s franchise system and worldwide field operations.

Cindy Sharon

Lead eLearning Developer

American Dairy Queen

Cindy Sharon, a lead eLearning developer for global curriculum and training at American Dairy Queen Corporation, is a seasoned professional with 21 years’ experience in training and education. Cindy is a senior technical trainer with a strong background in instructional design and technical writing for software and technology. She has 15 years of application development experience, including implementing rapid development techniques specifically for eLearning projects. Cindy’s diverse background also includes extensive training experience and expertise in database development, network installation, testing, and project leadership.

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