You are trying to reach the untethered modern learner: someone who rarely comes into the office and won’t sit for any eLearning module longer than five minutes. These learners want learning and performance support to be on demand, like Netflix, and conveniently located on their mobile devices, like Airbnb and Uber. To reach this audience, you want to encourage their learning to be as habitual as checking their phones. So why not provide effective learning experiences through a simple, easy and habitual tool they use every day: Short Message Service (SMS)?

In this session, you’ll learn how to engage this type of audience with learning delivered directly to their mobile phones via text messages. You’ll explore how the approach of popular messaging apps, like Whatsapp, Facebook Messenger, Kik, and Telegram, can help you design learning that is micro in size but powerful in outcome. You’ll also discover how to track data with this solution, look at successful real-world examples of this approach, and even uncover how using bots can fit in to the equation!

In this session, you will learn:

• How to deliver effective training via SMS
• How bots work inside messaging services and platforms
• Ways to track data and statistics to help measure effectiveness
• About effective real-world examples of SMS-based training

Audience:
Novice and intermediate designers, developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Click here for the session trailer