504 A Practical Guide to 70:20:10 with the Five Moments of Need

1:15 PM - 2:15 PM Thursday, November 17

Management and Strategy


Are you meeting all Five Moments of Learning Need? You already teach the moments of “new” and “more.” But what are you doing to support the moment of “apply,” when your learners become performers and have to use the knowledge you taught them? What about the moment of “solve,” when things are broken and need to be fixed? Or the moment of “change,” when they have to unlearn old habits?

This session will provide an overview of the Five Moments of Learning Need and how they can extend learning beyond the classroom. The Five Moments concept applies a complete approach to designing learning by blending both formal and informal learning. You will learn a defined process that blends the benefits of deliberate instructional design with the means to influence the “70” and “20” in the 70:20:10 mix. You will learn how to decide what should be the “10” and what should be in the “70” and “20” by correctly identifying the subject matter that can safely be left to informal delivery methods.

In this session, you will learn:

  • About the Five Moments of Learning Need concept and how it compares to ADDIE
  • How to identify business performance challenges
  • About the ideal blend of resources at the task level to ensure sustainment of performance at all Five Moments of Need
  • How to accommodate for procedure-based, principle-based, and knowledge-based solutions, as appropriate, in your learning programs

Intermediate and advanced designers, developers, managers, and directors.

Technology discussed in this session:
Electronic performance support systems.

Conrad Gottfredson

Chief Learning Strategist

APPLY Synergies

Conrad A. Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world's largest organizations, helping them attain higher levels of learning agility. Conrad's experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.

Christopher King

Principal Consultant

CRK Learning

Chris King, a principal consultant at CRK Learning, has tried it all after 20 years in the business. His hats: trainer, instructional designer, eLearning developer, virtual facilitator, and learning strategist. Chris is an innovator and establishment-questioner, with an unconventional eye for results. He specializes in crafting performance support solutions and delivering successful projects, most recently for the Department of Veterans Affairs. As a Project Management Professional (PMP) and Certified ScrumMaster (CSM), he is considering how to apply agile techniques to instructional design projects.

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