Much has been made about the astounding dropout rates for massive open online courses (MOOCs): typically 85 percent or more. While it may be misleading to apply the traditional metrics of higher education to MOOCs, there are ways to dramatically improve the numbers.

In this session, you will learn the challenges IBM faced with its online MOOCs and how its IBM Open Badge program solved the problem. Through this case study, learn how IBM wanted to increase new subscribers and increase course completions for its “big data” MOOCs. See how, after introducing Open Badges, every metric—from new attendees to course completions to the average number of courses taken—increased well beyond expectations. You will see exactly how IBM achieved impressive results, and you’ll leave with an action list to show you how to marry MOOCs to digital credentials and improve your numbers.

In this session, you will learn:

• How Open Badges can be used to attract new audiences
• How Open Badges increase course completions
• How to incorporate gamification elements
• How to improve uptake with simple email language
• How and what to measure
• How to sell the value to your stakeholders

Audience:
Novice, intermediate, and advanced developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
MOOCs and digital Open Badge platforms.

Click here for the session trailer