Gamification is a multibillion-dollar business that has touched a wide variety of fields, but especially learning and development. At the same time, according to research from Gartner, approximately 80 percent of gamification projects fail. So how can you use gamification in a way that’s actually successful? You need to think like game designers and go beyond the buzzwords and definitions.

Come to this session to bust five of the biggest myths about gamification of learning. As you find out more about these myths and play an interactive game, you’ll clarify the differences between gamification, game-based learning, and game thinking; uncover why points, badges, and leaderboards may lead to disappointment; and explore the mindset of a game designer. You’ll also find out more about player types and their motivators, a piece of knowledge that can make or break your design.

In this session, you will learn:

• The truth behind five key myths about gamification
• Why there is serious confusion about gamification and game-based learning
• About common player types and motivators and how you can use them to avoid design mistakes
• How to shift from content-driven to action-driven thinking

Audience:
Novice and intermediate designers, developers, managers, and directors.

Click here for the session trailer