407 User-generated Content and the Shrinking Learning Department

10:45 AM - 11:45 AM Thursday, October 1



It’s no secret that most, if not all, of us are facing an ever-increasing need to provide more and more training on complex products, regulatory issues, advanced application processes, and the like. The question is: How do we continue to offer training that keeps our learners engaged in an environment of stagnated training budgets and headcount reductions?

In this session, you will explore a real-life case study of a piloted user-generated content (UGC) initiative. You will walk, step by step, through how subject matter experts were enabled to easily create informal but highly engaging video-based content entirely on their own. Finally, you will learn how UBS was able to integrate that content within their social networking platform, making it easily accessible and searchable for all employees.

In this session, you will learn:

  • How your firm can leverage subject matter expert (SME) UGC
  • How to implement an SME UGC model
  • How to leverage your social media platform to deploy SME-generated content
  • The tools and processes you can use for SME-generated content
  • Best practices and lessons learned in starting a UGC project in your firm

Novice to advanced designers, developers, and managers.

Technology discussed in this session:
Articulate Replay, Jive.

Michael Tucci

Director of eLearning & Learning Infrastructure

UBS Financial Services

Michael Tucci was a technology consultant and implementer for small & medium size businesses. His work in education began as a consultant for PaineWebber where he created their first self-paced Financial Advisor training. After UBS bought PaineWebber, Michael became a Learning Infrastructure Manager and implemented the firm's first LMS Web-based e-Learning offerings. Since becoming e-Learning Manager as well, he led a team that created processes to streamline the production of quality self-paced learning that, relying on both internal and external staff, has led to many successful partnerships within the industry.

Gordon Lam

eLearning Designer

UBS Financial Services

After managing the award-winning blended learning program at the American Management Association and the Financial Systems training program at Pfizer, Gordon Lam joined UBS. He has over 15 years experience in corporate training, focusing on the design, development, and delivery of e-Learning and virtual training. A Master’s Degree candidate in Educational Technology, he holds certifications in Synchronous Training, Instructional Design, Criterion Reference Testing, and the Adobe software suite. Gordon applies his talents as an improvisational jazz piano player towards the design and development of instructionally creative and engaging learning.

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