SC106 Raising the Bar in Service: Interactive Film to Train Bartenders Worldwide

3:15 PM - 4:00 PM Wednesday, September 30

Expo Hall: Learning Media Studio Stage

Great bar service requires exceptional product knowledge, customer service, and principles for responsible use of alcohol. Hear a case study showcasing Brightwave’s work with a global drinks company, which uses innovative development techniques, including interactive film, gaming, and first-person role-play. Learn how to develop fast-paced game-based interactive film, including flow, decision points, branching, and game theory; how to write, plan, shoot, and edit interactive film for maximum impact; and how interactive video content can be developed in a responsive framework for desktop and mobile.

Colin Welch

Director of Product Development

Brightwave Group

Colin Welch is a director of product development at Brightwave. Colin has over 15 years’ experience managing the design and development of bespoke training solutions that have a measurable impact on key business objectives. He has been responsible for managing both classroom-based training and eLearning projects and has a track record of delivering projects that meet learners’ needs with a high level of customer satisfaction.

Caroline Freeman

Head of Learning Design


Caroline Freeman is the head of learning design for Brightwave. Caroline had more than 20 years’ experience in interactive media and broadcast TV before moving into eLearning, and is now responsible for ensuring the quality and creativity of Brightwave’s learning design team. At Brightwave she has worked as both project manager and senior designer for a broad range of public sector and private accounts. Her approach to solutions design is to use her experience in the games industry and TV to create effective, creative learning courses/campaigns that incorporate learning portals, CMSs, and social media.

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