211 Brain Science and Learning: Seven Tips That Will Dramatically Improve Your Training

1:15 PM - 2:15 PM Wednesday, September 30

Instructional Design


As trainers, we work hard to create great training. As a result, we are disappointed when our employees fail to learn or don’t transfer learning back to their workplace. We may be tempted to blame our students, but the truth is that we often fail because we don’t understand the mind of the learner. As a result, we build training modules that are not consistent with the brain’s natural means of acquisition. Teaching should be more effective, and it can be more effective once we understand how the learner’s mind operates.

In this session, you will learn seven essential principles that will help you understand how the brain controls learning and memory. Through the presented demonstrations, you will gain an exciting new understanding of the mind, which you can immediately apply to create eLearning that will effectively engage the brain and maximize learning and recall. Come prepared to have fun ... and learn.

In this session, you will learn:

  • To design training and change management solutions that are compatible with the brain’s natural way of learning
  • To create social learning communities that are based on psychological principles of observational learning
  • To use authoring tools more effectively by understanding how the brain encodes metaphor and emotion
  • To develop incentive systems that reinforce desired behaviors and that are based on established principles of conditioning.

Designers, developers, senior developers, and managers.

Technology discussed in this session:

Art Kohn


ASPIRE Consulting Group

Art Kohn, a professor of business at Portland State University, researches how to present information to maximize learning and memory. Art holds a PhD degree in cognitive science from Duke University. He was awarded the National Professor of the Year award from the American Psychological Association, and has won Fulbright Fellowships in cognitive psychology and distance education. He consults with the Centers for Disease Control on using social messaging for addressing HIV in the developing world. He and his company have produced more than 100 films, and he develops interactive media products for higher education and for corporate training. He is the author of Communicating with Psychology.

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