612 Psychology for Enhanced Retention in eLearning

3:00 PM - 4:00 PM Thursday, October 1

Instructional Design


Have you ever wondered whether there are special tactics for enhancing memory recall that psychologists are keeping locked away in their ivory towers? Well, such tactics exist! Not only do they exist, but many best practices and techniques can be extrapolated from research, and are entirely accessible to eLearning developers to generate high levels of memory retention.

In this session, we will take a tour through several key concepts in empirically based cognitive and social psychology that relate directly to eLearning on a nuts-and-bolts level. We’ll discuss the role of recall opportunities, knowledge organization, and deep thinking in memory retention, as well as the roles of social motivation and immersive experiential learning in behavior change. You will learn about a few techniques and tools available today that are being designed around enhanced retention and behavior change messaging.

In this session, you will learn:

  • Factors in memory retention, including depth of processing, recall frequency, organization, and social motivation
  • New strategies for richer presentation and interaction as informed by unifying cognitive theories
  • How to focus on a behavior change end goal in all training
  • How to set up a social environment within eLearning that encourages emotional engagement and retention

Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:

Ty Marbut

Executive Producer

Ty Marbut Instructional Video

Ty Marbut, executive producer at Ty Marbut Instructional Video, is an independent producer, director, editor, and adviser of instructional multimedia and documentary films. Focusing on training principles drawn from research in cognitive psychology, Ty works with teachers and teams in higher education, private companies, and government to deliver their messages as effectively as possible through multimedia immersion, high level-of-processing interaction, and the efficient use of existing media and human talent. His specialty areas include instructional video production and direction, training others in video production, and interactive video pedagogy.

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