811 Personas and the Learning Ecosystem

10:00 AM - 11:00 AM Friday, October 2



We’ve spent years aiming our focus at being good business partners. We build our road maps around urgent and emergent business needs. We have begun to dispel the notion of learning styles. These are all good steps. But are we getting too far away from our understanding of the learner’s experience? Understanding the needs of our business partners is useless if we don’t understand how our work will land with our learners. How can we seek to understand how the learner’s experience plays out in our learning ecosystem?

In this session, we’ll look at the importance of evaluating business goals, the technical environment, and the learner experience. You will learn how to use real-world examples of building data-based learner personas and how personas can be used to build a better vision, create a better road map, and make better decisions for both business impact and the learner experience.

In this session, you will learn:

  • Why it’s important to understand the learner’s experience
  • What a good persona looks like
  • How we build personas
  • How we use personas to make decisions

Intermediate designers, developers, and managers.

Technology discussed in this session:

Allison Anderson

Chief Strategist

Siren Learning

Allison Anderson is a chief strategist with Siren Learning. With more than 20 years of experience as a learning leader in both higher education and the private sector, Allison’s roles have included those of learning strategist at Intel Corporation, director of learning at ESCO, and chief learning strategist at Learning EcoStrategies. She is the co-author/editor of Ready, Set, Curate!, published by ATD Press in December 2015. Allison is a frequent speaker at leading industry conferences, including DevLearn, the ATD International Conference & Expo, Training 2012, Europe’s Corporate Universities & Ac@demies Summit, and Estrategias de eLearning Brasil.

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