Free tools like Google Analytics can reveal important characteristics about online learner behavior, and help instructors and course developers make confident design and technology decisions. With a thoughtful analytics implementation derived from course learning goals, instructors can better understand what aspects of their course were successful and communicate this story to their businesses and institutions.

In this session, you will learn how the Google Analytics Edu team used Google Analytics to make more informed instructional design and technology decisions based on learner behavior in their Analytics Academy courses. You will learn how the team set up their Google Analytics instance, the importance of creating a measurement plan, how to use personas to help segment behavior data, create goals to understand the course value, how to set up tracking for specific behavioral events, and how to use all this data to engage learners and tell a compelling story about your course effectiveness.

In this session, you will learn:

• How to use Google Analytics to promote online learner course engagement
• How users navigate your online course, where they drop off, and how to re-engage them
• How to track specific course events like video completions or clicking interactive graphics
• How to design learner registration fields used to segment behavior data for analysis
• How to create a measurement plan that maps back to course learning objectives
• How to create Google Analytics goals to determine your online course return on investment (ROI)
• How to better understand the demographics and geographic locations of your learners

Audience:
Novice and intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Google Analytics and the Google Analytics Academy CourseBuilder MOOC.