807 Fixing eLearning’s Ugly Problem
9:45 AM - 10:45 AM Friday, October 31
Instructional Design
Cézanne 1 & 2
Let’s face it: A lot of eLearning programs are just plain ugly. From the email invitations marketing, graphics and tweets, to the blog posts, presentations, handouts, and more, most learning experiences are built without focusing enough attention on the value visuals play in creating quality digital learning experiences.
In this session you will discover how to beautify all aspects of your digital learning, including your emails, presentations, handouts, social media posts, and more. You will learn tips that you can easily put to use, even if you are not a professional marketer or graphic designer. You will explore best practices in marketing, advertising, and graphic design. You will examine how to apply these practices to the world of digital learning.
In this session, you will learn:
- Effective marketing approaches for your eLearning courses
- How to think outside the slide-deck
- The value of beautiful handouts
- How to grab people’s attention and hold on to it
Audience:
Novice to advanced designers, developers, and managers.
Matt Murdoch
Global General Manager of Digital Learning
FranklinCovey
Matt Murdoch has been with FranklinCovey for nearly a decade and has served in many strategic management roles, including head of corporate marketing, director of FranklinCovey’s Symposiums, director of product management and marketing, and director of web development. He and his team successfully designed and implemented LiveClicks Webinar workshops, FranklinCovey’s first delivery channel that effectively distributes a catalog of FranklinCovey training workshops to clients via online classrooms. Matt holds an MBA degree from the University of Utah with emphases in marketing and information technology.
Treion Muller
Chief Strategy Architect
ELB Learning
Treion Muller is ELB Learning's chief strategy officer. He has spent the past two decades helping some of the largest learning & development companies and their clients with their behavior change and digital transformation initiatives. Some of his roles have included CEO & founder of The Modern Learning Architect, chief product officer at Korn Ferry, and chief product officer at Strategy Execution (formerly ESI). Treion is an author and problem-solver who can align market and customer demand with successful product creation, CX, and go-to-market initiatives. He knows what the modern learner wants, how they want it, and what to do about it. Treion has a master's degree in instructional technology and learning science and is currently a PhD student in the same field. He is the author of several books and publications, including his new book, The Rise of the Mutant Learner (coming Fall 2022.)
