802 Increasing and Measuring Helpful Expertise in Retail
9:45 AM - 10:45 AM Friday, October 31
Data and Measurement
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Instructional designers are seeking more than just knowledge retention from learners; we are seeking positive, quantifiable, and repeatable changes in behavior—the gold standard of eLearning results in the business world. However, these behavior changes are challenging to facilitate, and even more challenging to track.
In this session you will learn how to credibly answer the age-old measurement question: Do retail salespeople who complete online training on specific brands sell more than those who don’t complete the training? You will examine the creation and results of a study comparing point-of-sale data to sales associates’ engagement with eLearning courses in the categories and brands they sell. You will discuss the factors that were used to isolate the effects of the eLearning courses from other factors that affect sales. You will explore how you can adapt this case study in your own organization.
In this session, you will learn:
- How eLearning really can make a difference in business
- How leveraging common goals with your partners can advance your business
- How creative problem-solving can help you find data that will help drive your business
- Why successful people thrive on training that can help them do their job more effectively
Novice to advanced designers, developers, and managers.
discussed in this session:
Content Services Director
Chris Barker is the content services director of Experticity. After more than 10 years working as a newspaper reporter, he has spent the last seven years helping retail experts become more helpful. Chris runs a team of writers and instructional designers who each year design and launch hundreds of online eLearning sites for brand clients across a variety of industries, including some of the largest consumer electronics, apparel, and accessories companies in the world.