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711 Bite-size Learning: Chop, Blend, Serve!

8:30 AM - 9:30 AM Friday, October 31

Instructional Design

Renoir 1 & 2

Salespeople make up 70 to 80 percent of Hilti’s 21,000 team members worldwide. Those employees only make money if they are closing sales. Training is an important support tool for salespeople, but it is often looked at as an interruption of the sales process by both the salespeople and organizational management. Trainers needed to find a way to motivate salespeople to complete training.

In this session participants will explore the biggest constraint salespeople face related to training—time—and the biggest motivator for them to become engaged in training: a link to financial success. You will examine a series of blended learning solutions that make the most of a salesperson’s limited time and are clearly linked to helping them achieve financial success. You will discover the key design approaches that can have the greatest impact in the smallest amount of time.

In this session, you will learn:

  • How to develop motivating eLearning courses
  • How to understand your employees’ motivations
  • How to link eLearning to your business needs
  • How to create the biggest impact in the smallest amount of time

Intermediate and advanced designers, developers, project managers, and managers with business acumen and eLearning development technical knowledge.

Technology discussed in this session:
Skillport LMS, Articulate software, video editing software, image creation tools, iStockphoto, Adobe Creative Suite, and Sharepoint.

Rachel Hutchinson

Head of Portfolio and Community Management, Global Learning


Rachel Hutchinson is the head of portfolio and community management for global learning at Hilti, a company with more than 24,000 employees in 120 countries. Leading a team of learning business partners and community managers, she works closely with stakeholders at all levels to define optimal ways to affect results across the organization. Rachel spends about 70 percent of her time traveling to work in various countries, and she is a proponent of virtual teamwork.

Terry Copley

Project Manager


Terry Copley is the project manager of sales competency development for Hilti. Terry has over 20 years of experience in a variety of roles related to personnel development, sales and leadership competency development, and eLearning. He has successfully implemented eLearning solutions in two large multi-national companies, including Hilti. He is a certified coach, having received certification from both InsideOut in the United States in 2013 as well as from the Institute of Leadership and Management in the United Kingdom in 2014. He has moved sales training in Hilti from a new-hire orientation session to a fully blended, multiple touchpoint, and results-driven program.

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