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606 Guerrilla Evaluation: Closing the Feedback Loop

3:00 PM - 4:00 PM Thursday, October 30

Data and Measurement

Raphael 1

eLearning has a broken feedback loop, and it’s holding us back as a field. Because we usually can’t see our products being used, we lack the most basic information necessary to improve what we do. Traditional evaluation at best is costly and difficult to measure, and at worst either ignored all together or implemented in such a superficial way that it’s meaningless. Even good evaluation measures are not granular enough to inform future design decisions.

In this session you will explore the need for designers and developers to be able to see the impact of our creations in a meaningful way, so we can grow as a field. You will discuss the importance of this need being addressed in a way that is both inexpensive and easy to implement. You will examine the concept of “guerrilla evaluation” methods and what we can learn from the field of software usability. You will leave this session with a list of practices we need to add to that will ensure successful eLearning design.

In this session, you will learn:

  • How to recognize when you have a broken feedback loop
  • How to use user-experience best practices
  • How to conduct a guerrilla evaluation
  • How to ensure you are moving forward as a practitioner

Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
User-experience practices and guerrilla evaluation methods.

Julie Dirksen

Learning Strategist

Usable Learning

Julie Dirksen, a learning strategist with Usable Learning, is a consultant and instructional designer with more than 15 years’ experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She’s interested in using neuroscience, change management, and persuasive technology to promote sustainable long-term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she’s been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.

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