202 Learning from Marketing—eLearning Engagement for Self-directed Learners
1:15 PM - 2:15 PM Wednesday, October 29
Getting self-directed learners to jump into their LMS and click through the curriculum can be as simple as individual requirements and goals. But people are more effective learners when they are engaged and eager to interact with the content. While we have struggled with this in the training world, the marketing world has had great success in this area.
In this session participants will explore a number of techniques used in the field of marketing that can be applied to learning programs to make content more engaging. You will also explore the types of marketing techniques that can ruin engagement. You will discuss ways that marketing techniques can be tweaked and adapted to better serve organizational learning. You will leave this session with a plan and components that can be used to market your learning content.
In this session, you will learn:
- The core elements that help marketers engage viewers
- How those elements can be leveraged to engage learners
- Which elements can ruin engagement
- An example of a plan and components for marketing learning content
Novice and intermediate designers, developers, managers, directors, and VPs who understand their learners’ consumption habits.
discussed in this session:
Websites, video, mobile.
Chief Innovation Officer
Eric Oakland, the chief innovation officer at TruScribe, is a leading expert in messaging and visualization and is the mind behind TruScribe’s products and brand. After creating the first TruScribe whiteboard videos in 2010, and working with psychologist and author Susan Weinschenk, he created Scribology, a unique method of creating engaging content based on principles of neuroscience and behavior.