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108 Getting New Sellers’ Feet on the Street with mLearning

10:45 AM - 11:45 AM Wednesday, October 29


Tower 7

The process of getting newly hired salespeople trained and actively selling products is a key concern for most businesses. Organizations typically throw new hires into a classroom for a week or two, and then send them on their way with a couple of three-ring binders and with little or no follow-up. Grainger was seeking faster and more innovative ways to make its new hires successful while recognizing that people learn better over time.

In this case-study session you will explore how Grainger’s L&D team redesigned the onboarding process around each seller’s smartphone, tablet, or laptop as their primary access point to their training. You’ll discover how this restructured approach uses a combination of learning modules, live and virtual classroom experiences, interactive forums, and game mechanics to make the new-hire learning experience more continuous, inclusive, and engaging. You will learn how we overcame the challenges of packaging and delivering varied formal-learning experiences and informal-learning interactions, both online and via mobile app, in a highly secure IT environment.

In this session, you will learn:

  • The importance of mobile and online access to all on-boarding tasks
  • How to integrate with other internal systems like single sign-on, Cisco Webex, and an LMS
  • How to use a blended-learning environment with interactive forums, gamification, and ride-along surveys
  • The importance of a highly-customized interface from the application’s launch icon to a fully customized user experience

Novice designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Microsoft Office Professional, Epic Learning’s GoMo authoring tool, Adobe Acrobat Professional, Articulate Storyline, and Cisco Webex—all delivered and accessible via OnPoint Digital’s CellCast Solution mobile-learning platform on Apple iOS devices.

Robert Gadd


OnPoint Digital

Robert Gadd is president of OnPoint Digital and responsible for the company’s vision and strategy. OnPoint’s online and mobile-enabled offerings support more than one million workers and include innovative methods for content authoring, conversion, and delivery extended with social interactions, gamification, and enterprise-grade security for workers on their device or platform of choice. Prior to OnPoint, Robert spent 10 years as CTO of Datatec Systems and president/CTO of spin-off He is a frequent speaker on learning solutions—including mobile, informal learning, xAPI, and gamification—at national and international T&D conferences.

Mira Mendlovitz

Instructional Designer

Medline Industries

Mira Mendlovitz, an instructional designer with Medline Industries, has been in the learning and development field for over 25 years. She has been involved in strategy, analysis, delivery, design, and development of learning. Mira works with internal clients to develop a range of learning solutions with a focus on how to blend learning to ensure stickiness. Through the years, she has led the implementation of many new learning technologies at a large Fortune 500 company; and she currently works with Medline, a multibillion-dollar manufacturer and distributor of medical supplies.

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