612 Meeting in a Box: Video-Based Training and Performance Support
3:00 PM - 4:00 PM Thursday, October 26
Video & Media
With a direct service delivery (DSD) national workforce that ranges from tenured employees to those just entering the workforce, Farmer Brothers—a national coffee roaster, wholesaler, and distributor—had to identify how to optimize, standardize, and streamline sales training across a diverse, geographically dispersed team. The company addressed how to preserve its legacy of great customer service while simultaneously upskilling employees’ ability to sell additional products.
In this session, you will learn how a video-based learning solution provided Farmer Brothers with both training-in-a-box and performance support to improve customer focus, engagement, and sales. You will explore how Farmer Brothers is enabling employees to experience and practice a standardized approach to sales training while they are offsite at training sessions out of their workflow. The training has also been modularized into micro videos and hosted on a custom web-based portal so that they are able to access information when and where they need it most, when they are back on the job and in their workflow.
In this session, you will learn:
- How to simplify training so that it reaches a geographically diverse workforce
- How to creatively use video to engage employees in a conversation as they learn
- How to create a performance support tool out of training content by taking a modular microlearning approach
- How to develop a training approach that is scalable and in line with business objectives
- How to capture analytics to provide key metrics for video-based solutions and learner engagement
Novice to intermediate designers, developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
discussed in this session:
Web-based portal as vehicle for performance support; video-based training.
Russell Ray (Host)
VP, DSD Sales
Russell Ray is the vice president of DSD sales at Farmer Brothers, a leading manufacturer, national roaster, and distributor of high-quality coffee, tea, and dispensed beverages. An innovative leader with more than 25 years of experience in leading change efforts across industries, organizations, and clients, Russell has helped executives, entrepreneurs, and nonprofits transform their organizations and deliver long-term, sustained results. He previously worked in leadership roles at companies including Procter & Gamble, Campbell Soup Company, and ArchPoint. Russell holds an MBA from Abilene Christian University and a BA in finance/business from Eastern New Mexico University.
Sue Fox Schwartz
Chief Development Officer
Infinitude Creative Group
Sue Fox Schwartz, the chief development officer for Infinitude Creative Group, brings more than 20 years of experience in the corporate world and 15 years of training in transformational work. She has worked in entrepreneurial startups where she managed national and international sales and distribution, in US-based companies where she expanded business operations overseas, and in large corporations where she facilitated large-scale change management and employee engagement initiatives. Sue has a BA in international relations from the University of Michigan and an MBA from the University of Texas–Austin, and she is a certified coach through the International Coach Federation.