403 Why Viewers Stop Watching Your Videos & What You Can Do About It
10:45 AM - 11:45 AM Thursday, October 24
Video & Media
Keeping viewer's attention with video is a challenge. There are many barriers that might keep viewers from pushing the play button. If (and when) they've clicked play, do you know what keeps people watching? Why do they stop? What elements need to be in your videos to make sure they able to learn? The good news is that there are answers, best practices, and information to these and other questions to help you create videos that work.
In this session, we will be examining and discussing survey results from almost 1,000 participants in six countries to understand their engagement, preferences, and interactions with online instructional and informational videos. Attendees will gain insights into viewer preferences, practical tips, and suggestions about the context surrounding videos. With this study running in 2013, 2016, and again at the end of 2018, we will look across five years to see what has and hasn't changed in viewer preferences. While there are no silver bullets that overcome all of the challenges, attendees will leave this session with ideas to make their videos more effective and their viewers’ experience even better.
In this session, you will learn:
- Key results from a study looking at viewer preferences and behaviors for instructional and informational videos
- Common reasons why individuals stop watching videos, and what to do about it
- Common video interactions and how to use them to maintain engagement
- The recommended length for videos, and why those recommendations may not matter
Learning & Video Ambassador
Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.