SB205 Creating Crucibles—How to Design Transformative Experiences

2:15 PM - 3:00 PM Thursday, October 1

Expo Hall: Emerging Tech Stage

Create immersive multi-platform team-based experiences that accelerate skills acquisition and development. Forget boring, soul-destroying point-and-click checkbox exercises—it’s time to get real.

Robert Pratten



Robert Pratten, the CEO of Conducttr, is an internationally recognized expert in transmedia storytelling—a design approach to multiplatform user engagement. Robert’s worked with leading companies like Disney, Canal+Spain, Toyota, ADL, and Endermol. He is author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

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