Digital Advertising Sales Manager
Job Title: Digital Advertising Sales Manager
Responsible to: David Holcombe, President
Department: Sales
Location: Santa Rosa, CA
ABOUT US
The Learning Guild is a global community of practice for those who design,
develop, strategize, and manage learning technologies, talent development, and
organizational learning. As a member-driven organization, we produce a variety
of resources for our members working in corporate, government, or academic
settings. Our goal is to provide a platform where learning professionals can
share their knowledge, expertise, and ideas to build a better industry—and
better learning experiences—for everyone.
The Guild leverages its global community to provide a robust advertising
channel for industry suppliers across a variety of digital media including:
direct email marketing, webinars and virtual conferences, syndicated content
with lead generation, sponsored articles, display advertising, and weekly
digital newsletter advertising.
OBJECTIVES
Responsible for business development
and selling of digital advertising opportunities on a daily basis. Work with
the management team follow sales strategies as instructed by supervisor to
ensure sales targets are met. Ensure the company’s standards of sales performance
are met. Ensure personal sales targets are exceeded. Oversee support and
coordination of all advertising and marketing deliverables to ensure the
highest level of customer satisfaction, ROI, and thus sales retention.
PRIMARY ROLE RESPONSIBILITIES
Strategic
- Contribute to
development of campaign sales strategy in conjunction with management team across new and existing business from
research to execution
- Execute the
campaign sales strategy including overall numbers of advertisers, deliverable mix,
yields, and revenues
- Analyse
effectiveness of various advertising deliverables and revenue streams and make
modifications to offers and pricing as required to ensure goals are met
- Meet or exceed
personal sales targets
Sales Development
- Prospect and identify key new business clients and sales targets within
their prospect universe
- Respond
to incoming email and phone enquiries
- Visit and canvas
at competitor advertiser activities and events and monitor their activities to develop
a systematic understanding of their strategies and practices
- Arrange
meetings and regularly meet with customers,
prospects and partners via calls, Zoom, and face-to-face
- To get close to
your market, gather market and customer
information, read relevant industry publications, and understand
trends to enable you to develop your sales pitch appropriately
- Listen
to customer goals, objectives and requirements and present appropriately to
make sales
- Develop
and maintain positive and professional relationships in order to make sales
- Develop and
foster relationships relevant industry associations and, where appropriate,
contractors, media and commercial partners
- Negotiate
the terms of sales agreements and closing sales
- Create
detailed written proposals and send them to the client in a timely manner
- To undertake any other duties as reasonably
requested
Financial & Reporting
- Manage day to day
personal sales, pipelines and appropriate sales administration
- Record
personal sales in line with the company’s sales process and regularly reconcile personal sales ledger with other company
records
- Review
your own sales performance, aiming to meet or exceed targets
- Provide a weekly
report and forecast on personal revenues
Individual & Team Development
- Attend sales and personal development training sessions and utilise
skills learned in your sales pitch and other professional responsibilities
- Share best practices on identifying new business with colleagues and
learn from those around you and your line management
Essential Skills
- College
degree in related field preferred
- Successful
conference and/or expo strategy development experience
- Successful
exhibit and sponsorship sales experience resulting in significant sales growth
- Experience
closing sales from $5K up to $100K
- Proficient
use of MS Office and Salesforce; ability to use or learn Adobe Acrobat and
other technology as required
- Persistent,
efficient, and focused self-starter
- Exceptional
verbal and written communication skills
- Ability
to manage time and workflows
What We Offer...
This is a full-time permanent position. The
Guild offers a competitive base salary, sales commissions, a bonus program
relative to annual sales goals, and a comprehensive set of benefits
administered by Execustaff HR.
Focuszone Media,
Inc., dba The Learning Guild
produces leading events such as DevLearn 2021
and Learning 2021,
publishes Learning
Solutions Magazine, and is a subsidiary of CloserStill Media, Plc
How to Apply
To apply, please email your cover letter and resume to dholcombe@learningguild.com.