The Learning from Marketing Summit will help you discover what
L&D professionals can learn from marketing. You will leave with a better
understanding of how marketing approaches can be applied to L&D solutions, with
specific ideas for using common marketing processes within your work, and even
ideas for how to better connect with your own marketing department.
Discover free and low-cost tools and techniques that marketers have been successfully using for years to capture attention and move people to take action. You’ll see easy-to-implement examples that can be applied in L&D, and you’ll observe these principles and technologies in action. Learn more.
Explore how marketers have been able to fulfill Maslow’s hierarchy of needs more effectively than educators have. You will dissect the intersection of the two disciplines and learn to use techniques from the marketing world to create more powerful learning experiences. Learn more.
Learn how marketing professionals create and plan their content, and why L&D professionals should embrace and adapt this model. Find out how you can apply these concepts to L&D in order to drive an individual’s performance, help plan for quarters to come, and measure ROI. Learn more.
Explore the world of influencer marketing and how to apply its principles to L&D. You will examine the core elements of an influencer campaign and find out how effective use of influencers can accelerate your program results. Learn more.
If advertisements can influence people to purchase items they don’t need, are there ways to use this field’s secrets to influence learners—and do so without their feeling manipulated? Learn how the techniques that influence purchasing behavior can also change the behavior of your audience. Learn more.
You’re a learning and performance professional. In this role, you’re expected to have a number of skills, including design, analysis, development, and more. You know there are things marketing departments do that can be applied to L&D, but what skills do you need? Learn more.
Judy Albers, Intrepid Learning Bianca Baumann, EventMobi Mike Taylor, Mindset Digital
Moderator: David Kelly, The eLearning Guild
1:00 PM – 2:00 PM PT
Further examine how the ideas and processes that marketing departments successfully use can be applied to organizational learning. The floor will also be open to attendees, allowing you to share your experiences and ask the panel any questions you may have. Learn more.