Winning the Hearts and Minds of Reluctant Learners

Conference Archive

Learning Solutions Conference & Expo 2019 - March 26, 2019

Göran Bolinder

Senior Information & Management Consultant

What went wrong? The decision to roll out the new company policy by using eLearning instead of traditional training sessions should have been a success. Instead, the completion rate was far less than expected and management couldn’t understand why. Most people have probably experienced one too many mandatory “Information Security Policy” eLearning courses. It lands on them when they least expect it and when they have more important things to do, like work. Someone telling them to learn does not necessarily motivate them. How do you, as a learning provider, make sure people are engaged and actually learning something? What do you need to move from just-in-case training to just-in-time learning that fits into the busy schedules of today’s workforce?

In this session, you will learn how to overcome motivation barriers among reluctant learners. You’ll find out how using an indirect approach—for example, identifying early adopters and using them as ambassadors—can give you new and better ways to reach your learners, and you’ll learn how to get a better understanding of your audience and how to decrease their resistance. You will also explore motivational design and how using checklists based on John Keller’s four components of motivation described in the ARCS model (attention, relevance, confidence, and satisfaction) can help you to achieve engaged learners. You will leave this session with a toolbox for motivation, better prepared to meet your stakeholders’ expectations and ready to increase your learners’ satisfaction.

In this session, you will learn:

  • How to use an indirect approach to increase motivation
  • How to work with motivational design
  • How to use the four components of motivation
  • How checklists based on the ARCS model can help you increase motivation


Designers, managers, and senior leaders (directors, VP, CLO, executive, etc.)


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