Content Intelligence: Multiplying the Value of Content Assets

Conference Archive

Learning Solutions Conference & Expo 2019 - March 27, 2019

Anna Lively

Manager of Training and Learning
Simple [A]

Learning experiences are born from content, and your organization invests heavily in building that content. This material is developed by different departments that often aren’t communicating, decreasing its impact and potential. Without an enterprise-wide content ecosystem that connects multipurpose content, these assets get locked up into learning, marketing, and support content “pickle jars,” unable to electrify your connected customer and learner journeys. Today, there’s so much inefficiency, waste, and copy/paste in content creation. But the landscape is evolving! In the near future, all of your content may be united by a content ecosystem. What can you do today to prepare for this?

In this session, you’ll discover new, measurable value from all the content created within your enterprise. Using content intelligence practices, assets come to life, connect up, and educate learners and customers while minimizing redundant effort. In this session, you’ll learn how to prepare for the inevitable unified content ecosystem by aligning cross-department projects and establishing rhythms and patterns to support future collaboration. And you’ll learn how this creates enduring assets that apply to multiple audiences (both internal and external) and increases the overall return on investment. You’ll discover examples of projects and workshop initial ideas to jump-start your content intelligence practice right away.

In this session, you will learn:

  • How to prepare for the future of content creation
  • How implementing content intelligence practices will impact learning content today
  • The six disciplines of content engineering
  • How to determine the real value of your content and transform it into multipurpose material
  • Why training departments should eliminate department borders to upgrade learning content
  • How to start conversations within your company to promote content intelligence practices


Managers and senior leaders (directors, VP, CLO, executive, etc.)


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