The Good, the Bad, and the Awesome: A Video-First Approach to Learning

Conference Archive

Learning Solutions Conference & Expo 2019 - March 27, 2019

Matthew Pierce

Learning & Video Ambassador

Video, while an awesome medium for conveying information, isn’t usually the primary delivery method in L&D. It takes time, effort, and a particular skill set to make it effective. However, there are benefits to video, including a vast of amount of complicated information that can be conveyed in a short amount of time. But is it feasible or realistic to take a video-first approach to learning? What are the challenges that need to be overcome? What are the gotchas that will bring a video-first strategy to a grinding halt? The path isn’t just challenges—there are benefits as well.

If you’re looking to move to a video-first approach strategy or want to use video more prominently in your learning offerings, it can be helpful to know what to look out for on that path. This session will look at what it takes to make video a primary player in your strategy, drawing on lessons learned by launching a video-first learning platform. You’ll explore the good, bad, and awesome of planning, creating multiple videos, launching them, and measuring success. This session will focus on the strategy of using video—how to set about planning, creating, and implementing video in your eLearning—not on specific video creation skills.

In this session, you will learn:

  • About the benefits and drawbacks of a video-first (or video-heavy) strategy
  • Tips for optimizing timelines for video development
  • What challenges to expect around hosting and delivering video
  • Some of the metrics to watch, and how to understand them


Designers, developers, and managers

Technology discussed in this session:

Video and video-hosting platforms


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