Engaging Employees in Targeted Discussions Using Multimedia

Conference Archive

Learning Solutions Conference & Expo 2019 - March 26, 2019

Robert Bangs

Senior Advisor
Canada Revenue Agency

Joan Somerville

Program Leader and Senior Advisor
Canada Revenue Agency

Corporate descriptions of integrity, ethical decision-making, and other policy objectives are often written in dry, lofty, formal language that few employees truly read. Complying with a code of conduct can become an annual checkmark and not a mode of behavior. The Canada Revenue Agency used short animated videos to relate workplace ethical dilemmas where employees could indicate their responses and engage in conversations about the right course of action. A series of videos, with one released every two weeks, supported an agency-wide awareness campaign that is still yielding high results in repeat views and is being shared with other federal departments.

In this session, you will find out a formula for how to break down and tell a compelling short story that poses questions to stimulate employee discussion. You will then learn how to take that story and use PowerPoint to create simple videos about it that evoke high user-response rates. You will also find out lessons learned from the Canada Revenue Agency’s animated video project, including how user feedback was handled and what insights the design team obtained from post-production results

In this session, you will learn:

  • A formula for simple storytelling
  • How to pose questions to evoke a response
  • How to create PowerPoint slides to support the story and the questions
  • Options for how to capture user feedback and voting patterns
  • How to create an awareness campaign for any given subject, using this story technique


Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.)

Technology discussed in this session:

Microsoft PowerPoint



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