Every training department has to begin somewhere. Canned content can save time and money while providing a ready supply of material, especially for a newly developed program. At CTG, pre-purchased content built the base of a program but left a gap between the company’s needs and what was readily available. They needed to leverage that library of content against the principles and practices of instructional design to create engaging training.

In this case study session, you will learn how CTG’s learning and engagement department added customized pieces to pre-purchased content, creating a more tailored and applicable learning experience. You’ll explore how to layer personalized materials with pre-purchased pieces, creating engaging and relevant content to take your company’s training to the next level. You will distinguish between opportunities to transform canned materials by adding to them and when to build your own from scratch. By the time you leave this session, you will have a new approach to content development that will make building your company’s library quick and painless.

In this session, you will learn:

  • How pre-purchased content can be leveraged to build a content library
  • How to add customization to pre-purchased/created content to provide a unique experience
  • Why the instructional design process is still necessary when not building content from scratch
  • How to identify opportunities to add to pre-purchased content, and when not to



Technology discussed in this session:

Articulate Storyline, Adobe Captivate, Microsoft Word, PowerPoint, and Litmos.