KEYNOTE: How Augmented Reality Is Driving Enterprise Transformation

Conference Archive

Realities360 2018 Conference - June 27, 2018

Rika Nakazawa

Vice-President of Strategy and Partnerships

The past couple of years have been exciting, frustrating, and inspiring for augmented reality developers. On the one hand, a record number of investments have been plowed into AR, and announcements continue to come from the giants—e.g., Facebook and Google—around mobile-enabling AR. On the other hand, we have yet to see the killer apps that will drive consumer use of AR into the mainstream. The one area that has continued to demonstrate great potential and signs of clear ROI via AR is within the enterprise. In this keynote, we’ll explore that world with one of the leaders in the space—Rika Nakazawa of Atheer. We’ll examine the pilots that have been launched across the landscape and the perspectives on the key challenges, and determine when and how the AR traction in enterprise will really take hold. Along the journey, we’ll discover why AR in enterprise isn’t just a step change in technology disruption, but the early days of what will be a profound and unprecedented workforce transformation.

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