BYOD: Creating Microvideo for Learning

Conference Archive

Learning Solutions Conference & Expo 2018 - March 29, 2018

Josh Cavalier

Learning Architect - Digital Solutions
American Tire Distributors

Extended BYOD (2 Hours)

Within the last two years, the use of video in corporate education has soared from 77 percent to 92 percent. A cohesive strategy for creating optimal video content must be in place to take advantage of the new contexts in which employees want to learn. Using microvideo for learning as part of this strategy will raise engagement among learners and reduce the amount of time to acquire knowledge. There’s a wide range of other benefits to this approach, including the ease of viewing microvideos on mobile devices. But just because a video is short doesn’t mean it’s effective. What skills do you need to build to produce microvideos that actually work?

In this two-hour hands-on session, you’ll take a deep dive into how to best use video lengths between 6 and 60 seconds. You’ll also look at how the length of your video can change how you approach storyboarding and production. You’ll then explore the design and delivery of your microvideos, including how to adopt simple visual cues that make your content clear right from the start. You will walk away with proven processes and practices, as well as sound implementation strategies, for making microvideos that work.

In this session, you will learn:

  • About the advantages and disadvantages of using video lengths between 6 and 60 seconds
  • How the brain processes video and audio
  • How to design and develop your own effective microvideos
  • How to use video analytics to guide your microvideo creation process
  • About the proper usage of marketing videos
  • How to create a video action plan


Novice to intermediate designers and developers.

Technology discussed in this session:

Video editing software (Adobe Premiere, TechSmith Camtasia, etc.) and video content management systems.

Participant technology requirements:

A laptop with video editing software and the ability to use a USB drive to transfer workshop exercise assets.


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