Many professionals struggle with providing clear recommendations to their organizations on what approach to take with courses. Simply putting things online because it is the trend does not seem like a very educated way forward. This often leads to disappointing results that are costly and do not deliver the expected outcomes. Many learning professionals remain unsure of how to formulate an answer to the question they are asked.

This session will share techniques developed over the years to make evidence-based recommendations to an organization. You will learn how to analyze content in order to provide a recommendation on instructional strategies and achieve greater stakeholder buy-in. You will explore a technique that can be applied to any type of content.

In this session, you will learn:

  • How to perform a multimedia analysis
  • How to build business cases for projects
  • How to recommend instructional strategies
  • Techniques for successful proposals


Novice to intermediate designers, developers, project managers, and managers with some knowledge of the analysis process.

Technology discussed in this session:

Microsoft Excel.