You think your content is important, but does your audience? Stories provide context for facts, and a narrative is an effective way to capture your audience’s attention, change a perspective, or explain something well; and yet, many L&D professionals are not using storytelling enough during the learning and development process. How do you add more narrative to information you need others to understand?

There are plenty of TED talks and books about why storytelling is important, but in order to truly get better at telling your story, you must experience the story creation process. In this interactive session, where everyone will write a story, you will learn how to select the most important details from your content to include in your story; how to keep your narrative succinct and relevant; and how you can use stories to train others. Once you write your story, you will create a video to tell your story using a free and easy-to-use tool called Adobe Spark.

In this session, you will learn:

  • How to harness the power of a narrative
  • How to incorporate the essential elements of a good story
  • How to translate your content into a story
  • How to leverage technology to more effectively tell your story


Novice to advanced designers, developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:

Adobe Spark.

Participant technology requirements:

A laptop or device with a word processor tool, such as Microsoft Word, and a free Adobe account to access Adobe Spark. Participants should be logged into Adobe Spark at the beginning of the session.