There is some debate about whether personas (or learner profiles, as they’re more commonly known in L&D) are a help or a hindrance. Some argue that personas can end up being a representation of what designers wish their users were like, rather than a true reflection of the users, or that they create distance between designers and users. But others push back on this idea, stating that—when used thoughtfully—personas can increase your empathy for the people you’re designing for, allowing you to keep your work tightly focused on the real needs of your audience and to craft the most effective experiences for them.

In this session, you’ll learn more about what can make learner personas succeed. Good personas are based on real data about learner demographics and behavior, along with educated speculation about personal histories, motivations, and concerns. You’ll uncover how this design concept, when applied properly, can inspire your audience to act in ways that matter to your business. You’ll also look at how to get started with crafting your own personas, including trying your hand at a proto-persona creator that can help you stay focused when creating employee learning or performance support.

In this session, you will learn:

  • How using personas can improve engagement and decrease dropout rates
  • How personas save time (both yours and your audience’s)
  • What personas can tell you about how to grab your audience’s attention, persuade them more easily, and even create a more customized experience for them
  • How to begin creating your own personas

Intermediate to advanced designers, developers, and managers.

Technology discussed in this session:
A tool for creating proto-personas.