When eLearning Isn’t the Answer: An Alaska Airlines Case Study

Conference Archive

DevLearn 2017 Conference & Expo - October 25, 2017

Christina Schultz

Supervisor, Instructional Design
Alaska Airlines

Leigh Shocki

Training Compliance Manager
Alaska Airlines

The airline industry is highly regulated. As a result, Alaska Airlines’ employees were tasked with completing numerous hours of training each year. With limited resources and time, they needed an innovative method to make this annual training feel fresh to their audience. For the first time in years, they decided that eLearning might not be the answer to the age-old problem of how to make a learning experience truly memorable. Their alternative: comics!

In this session, you’ll learn how Alaska Airlines turned a 45-minute eLearning course into a series of informational comics, transforming a training course into a learning experience. You’ll discover how the team obtained stakeholder buy-in for moving to the comics medium and how they continue to ensure regulatory compliance despite taking a nonstandard approach. You’ll then learn more about the tools and techniques you can use to write and create your own comics. Finally, you’ll find out how to coordinate a large-scale distribution of training materials like comics, and you’ll get tips for communicating instructional change across a large organization.

In this session, you will learn:

  • How to teach compliance training without your audience realizing they’re in training
  • About tools you can use to create comics-style graphics to engage your audience
  • How to work with stakeholders on approving a new way to deliver compliance or regulatory training
  • How to share comic-based learning content with people in remote cities and even countries without delivering eLearning

Novice to intermediate designers, developers, and managers.

Technology discussed in this session:
Adobe InDesign.


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