Many businesses’ success depends on their customers and partners being skilled users of those businesses’ products and services. But sometimes those products and services are complex or otherwise challenging to learn. Unfortunately, the more people struggle to understand them, the less likely they are to use them effectively to unlock value (and come back for more).

In this case study session, you’ll learn how Microsoft helped overcome these obstacles through compelling public training offers with wrap-around marketing and support. You’ll find out how a public training campaign approach like this one can work, and how to identify when it’s the right fit for your organization’s needs. You’ll then find out what steps to use when implementing and managing this approach so that it’s a success for you, your customers, and your partners.

In this session, you will learn:

  • Why a public training campaign might make sense for your organization
  • What you will need to consider when planning a public training campaign
  • How to implement and manage a public training campaign
  • About Microsoft’s lessons learned from this approach

Audience:
Novice to advanced designers, project managers, managers, directors, senior leaders (VP, CLO, executive, etc.), marketers, and learning strategy owners.

Technology discussed in this session:
edX, Open edX, Microsoft Azure, and social media (for marketing).

Handouts