Driving Student Employability with Corporate-Sponsored Badging Programs

Conference Archive

DevLearn 2017 Conference & Expo - October 26, 2017

Pete Janzow

Sr. Director and Badge Lead

David Leaser

Senior Program Manager, Innovation and Growth Initiatives

Selina Winter

Sr. Business Program Manager—Certification
Microsoft Learning

U.S. News and World Report named alternative credentials one of the top five education trends to watch in 2017. IBM and Microsoft are leading this trend by offering career-oriented training and learning pathways, as an alternative to traditional universities and in partnership with universities worldwide. Learners who demonstrate knowledge and competency earn open badges that are easily shared to job sites and professional networks like LinkedIn.

In this session, you will discover how IBM and Microsoft use multiple channels to distribute state-of-the-art, work-focused programs that complement and connect with academic institutions to provide training for in-demand skills. You’ll learn about the types of badges that drive learner engagement, progression of learning, and employment opportunities. You’ll find out how real-time verification of learning achievements cements badge value for learners and employers, while exploring how competencies identified in badges are enhancing employability for learners.

In this session, you will learn:

  • How companies like IBM and Microsoft are connecting with academic institutions to provide training for in-demand skills
  • Which types of badges drive learner engagement, progression of learning, and employment opportunities
  • How organizations use badge program performance data to quantify learner engagement, inform learning program design, and drive strategy

Novice to advanced directors and senior leaders (VP, CLO, executive, etc.). A working knowledge of (or interest in) the development of work-ready skills and alternative credentials is helpful but not required.

Technology discussed in this session:
Digital open badge platforms, learning management systems (LMSs), strategic information systems (SISs), association management systems (AMSs), and customer relationship management (CRM) systems.


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