Making Budget-Friendly Instructional Videos

Conference Archive

FocusOn Learning 2017 Conference & Expo - June 20, 2017

Matthew Pierce

Learning & Video Ambassador
TechSmith Corporation

Today’s L&D professionals are tasked to create more video without breaking the budget. There’s also increasing pressure to ensure that these videos are effective at supporting learning and performance goals. What are some of the metrics used to track instructional video, and how do you make sense of those numbers?

In this session, you will explore different parts of the video equation in order to understand the complete picture. You will discover some of the elements that make for effective video. You will learn tips for keeping the video price tag reasonable. You will examine numerous examples, both effective and ineffective, and break down some of the elements of those videos. You will also explore common metrics to determine whether your video achieved its planned objective.

In this session, you will learn:

  • About elements that you can include in videos to increase instructional effectiveness
  • Tips and tricks for saving time and money when creating video that focuses on instruction
  • About different types of engagement methods (passive and active) that can impact video effectiveness
  • About common metrics associated with video and how you can use them to measure impact

Novice to intermediate designers, developers, and managers.

Technology discussed in this session:
Videos (YouTube, various websites) and Google Analytics.



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