Story: The Wholistic Design Approach

Conference Archive

Learning Solutions Conference & Expo 2017 - March 23, 2017

Katie Stroud

Master Story Crafter
Incremental Success

With tight timelines and rapid development tools, people on your team often find themselves on the hamster wheel of endless production. Out of context, this production machine seems very much alive and in sync with corporate needs. But is it? A six-word story experiment asked people to share their experience with corporate training—and not a single one of these stories offered a happy ending. Even with only six words, stories can weave an intricate web of emotions and events. What if you could capitalize on the power of story to redirect the efforts of your team and bring out everything human about your organization?

In this session, you’ll find out what an instructional story is and learn the three most powerful aspects of story that can transform your organization. Using instructional story design and a variety of technical options, you’ll address corporate learning needs with a wholistic approach, integrating technology, people, and information. Your organization will never be the same.

In this session, you will learn:

  • About the difference between vignettes and instructional stories
  • About the fundamental concepts for instructional story design
  • About the three most powerful aspects of story for transforming organizations
  • How to experiment with various technical and non-technical approaches of story distribution
  • How to develop an action plan for building relationships that add to the corporate story

Intermediate to advanced designers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
PowToon, Aurasma, Poll Everywhere, survey tools, internal/external social sharing platforms, social brainstorming, email, xAPI, and a whole host of simple, complex, free, and expensive tools that can be used in new ways for instructional story design.


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