What Makes a Learning Video Effective?

Conference Archive

Learning Solutions Conference & Expo 2017 - March 23, 2017

Hans de Graaf

eLearning and Video Expert
Dutch Knowledge Center for Online Learning

Video is rapidly becoming a much more common method of learning delivery than it was even a few years ago. But when you get started with video, it’s important to recognize that you can’t just use the exact same approaches you used in the past for creating eLearning or ILT—this medium has its own unique design rules. To use video as effectively as possible in L&D, you need to look at how this medium really works—from a neurological and a practical point of view—and how that affects the way you design content for it.

In this session, you’ll learn more about how exactly your brain learns from video. Based on both recent scientific insights and practical experience, you’ll find out what research suggests to do (and not do) when producing a video for learning, and you’ll learn about the ways this medium can use storytelling and emotion to engage viewers and put their brains to work. You’ll also get an up-to-date overview of the most important design principles for effective learning videos. With the techniques you learn from this session, you’ll be able to create videos that people don’t just watch all the way through, but also learn more from.

In this session, you will learn:

  • What makes an instructional video effective
  • How the brain processes images and videos and what that means for the videos you create
  • What techniques make “talking head” instructional videos more human and trustworthy
  • How best to convey abstract concepts with video
  • Why you should answer the question of “What’s in it for me?” directly at the beginning of your video

Novice to intermediate designers and developers.

Technology discussed in this session:
Video, interactive video, learning management systems, xAPI, YouTube, and Vimeo.


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