IDs may be so caught up in content, business expectations, project management, and stakeholder politics that learner needs get overlooked. Today’s learners want personalized learning that resonates with them, solves their problems, and simplifies their jobs. You can’t do that if you don’t know them.

Marketers spend considerable time understanding their target audience to effectively meet their needs. This session will examine the techniques used in UX of building personas, documenting user stories, and creating journey maps to better understand learners. You’ll leave with a better understanding of your audience and evidence to assist your SMEs with meeting users’ needs through the learning you design.

In this session, you will learn:

  • How UX professionals analyze to design for users
  • How to create personas for your audience members
  • How to create a journey map
  • How to document user stories
  • How to recognize more nuances about your audience

Intermediate designers and developers who have some experience with instructional design.