With the advent of so many new technologies, ensuring the learner has the best access to the right-size, right-format content, delivered at the right time, is challenging. Coupled with rapid development cycles, this means designers have less time to do thorough or extremely detailed needs analysis.

Take time and do your homework! What is motivating your learners? How do their goals and experiences alter your learning strategy? Why do you care about their feelings or emotions? In this session, you will explore strategies used in learning and marketing to identify techniques to tackle learner needs as you design learner personas. You will learn about a tool that can capture these personas, and finally, you will find out how to use user stories to showcase these learner profiles.

In this session, you will learn:

  • New approaches to tackle learner needs
  • How to capture personas within a new tool or framework
  • How to craft user stories to showcase learner interaction with learning components and technologies
  • How to assess ways in which learning can utilize techniques from the field of marketing

Novice to advanced designers, developers, and managers.